{"id":2952,"date":"2022-08-19T14:09:05","date_gmt":"2022-08-19T12:09:05","guid":{"rendered":"https:\/\/www.seo-suchhund.de\/?page_id=2952"},"modified":"2026-03-09T08:46:00","modified_gmt":"2026-03-09T07:46:00","slug":"seo-vs-sea","status":"publish","type":"page","link":"https:\/\/www.seo-suchhund.de\/en\/seo-magazin\/seo-vs-sea\/","title":{"rendered":"SEO vs. SEA - What is the difference and which one is better?"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2952\" class=\"elementor elementor-2952\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c90d009 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c90d009\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5967ff9f\" data-id=\"5967ff9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4348c4b3 elementor-widget elementor-widget-heading\" data-id=\"4348c4b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">SEO vs. SEA - The great comparison<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48605b elementor-widget elementor-widget-spacer\" data-id=\"c48605b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e300c1c elementor-widget elementor-widget-eael-progress-bar\" data-id=\"e300c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-progressbar-circle-container center\">\n                \n            \n                <div class=\"eael-progressbar eael-progressbar-circle\" data-layout=\"circle\" data-count=\"100\" data-duration=\"15000\">\n                    <div class=\"eael-progressbar-circle-pie\">\n                        <div class=\"eael-progressbar-circle-half-left eael-progressbar-circle-half\"><\/div>\n                        <div class=\"eael-progressbar-circle-half-right eael-progressbar-circle-half\"><\/div>\n                    <\/div>\n                    <div class=\"eael-progressbar-circle-inner\"><\/div>\n                    <div class=\"eael-progressbar-circle-inner-content\">\n                        <div class=\"eael-progressbar-title\">Overview in 20sec<\/div>\n                        <span class=\"eael-progressbar-count-wrap\"><span class=\"eael-progressbar-count\">0<\/span><span class=\"postfix\">%<\/span><\/span>\n                    <\/div>\n                <\/div>\n\n                \n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-732308ee elementor-widget elementor-widget-spacer\" data-id=\"732308ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bea4da6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bea4da6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98aa74f\" data-id=\"98aa74f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f5b2d0 elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2f5b2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEO is the optimization of a website so that it ranks as high as possible in the organic search results.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEA refers to all activities related to paid placements in the SERPs.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Unlike SEO, SEA is a form of online marketing where you buy clicks on an ad instead of getting them organically.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEO is a long-term and sustainable strategy.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">With SEA you achieve faster success, but this requires more budget in the long run.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEO and SEA can complement each other very well. Both are important for a holistic online marketing strategy.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca08a7c elementor-widget elementor-widget-spacer\" data-id=\"ca08a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f4035 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e5f4035\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"mailto:kontakt@seo-suchhund.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01bf625 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"01bf625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b123c0c elementor-widget elementor-widget-spacer\" data-id=\"b123c0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df61164 elementor-widget elementor-widget-heading\" data-id=\"df61164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">In this article we cover the following topics:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e69dd5 elementor-widget elementor-widget-spacer\" data-id=\"4e69dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-96f1fb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96f1fb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-dfb2e80\" data-id=\"dfb2e80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd03a2 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4fd03a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#unterschied\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-comments-dollar\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9eaa46 elementor-widget elementor-widget-heading\" data-id=\"d9eaa46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#unterschied\">Unterschied SEO &amp; SEA<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5378203 elementor-widget elementor-widget-spacer\" data-id=\"5378203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-a6a2147\" data-id=\"a6a2147\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5ed567 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a5ed567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#seo\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9091b elementor-widget elementor-widget-heading\" data-id=\"de9091b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#seo\">What exactly is SEO<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d85e1a elementor-widget elementor-widget-spacer\" data-id=\"0d85e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-f4c4740\" data-id=\"f4c4740\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab57919 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ab57919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#sea\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search-dollar\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266392f elementor-widget elementor-widget-heading\" data-id=\"266392f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#sea\">What exactly is SEA<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2843cb0 elementor-widget elementor-widget-spacer\" data-id=\"2843cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-29ff191\" data-id=\"29ff191\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-366a350 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"366a350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#seo-pro-con\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-google\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8475fb3 elementor-widget elementor-widget-heading\" data-id=\"8475fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#seo-pro-con\">Pro &amp; Con von SEO \n<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5747279 elementor-widget elementor-widget-spacer\" data-id=\"5747279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-7ef2f35\" data-id=\"7ef2f35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b02383a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b02383a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#sea-pro-con\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-money-bill-alt\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3ca2c elementor-widget elementor-widget-heading\" data-id=\"ae3ca2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#sea-pro-con\">Pro &amp; Con von SEA<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159d639 elementor-widget elementor-widget-spacer\" data-id=\"159d639\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-7d44ec5\" data-id=\"7d44ec5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f17dc0d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f17dc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#kanalauswahl\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-signs\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07da7f1 elementor-widget elementor-widget-heading\" data-id=\"07da7f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#kanalauswahl\">Which channel?<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef834b elementor-widget elementor-widget-spacer\" data-id=\"aef834b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8226df8 elementor-widget elementor-widget-spacer\" data-id=\"8226df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b97e4 elementor-widget elementor-widget-text-editor\" data-id=\"f6b97e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking for an SEO partner to set up, revise or supplement your search engine marketing strategy? With us you are in the right place. Our agency stands for sustainable, individual and transparent search engine optimization. Together we can take your company or project to the next level. Feel free to contact us by email, phone or WhatsApp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a351a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e3a351a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"mailto:kontakt@seo-suchhund.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c393c59 elementor-widget elementor-widget-spacer\" data-id=\"c393c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6609f72 elementor-widget elementor-widget-image\" data-id=\"6609f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"450\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/Seo-vs-Sea.jpg\" class=\"attachment-large size-large wp-image-2973\" alt=\"Seo vs Sea\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/Seo-vs-Sea.jpg 876w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/Seo-vs-Sea-300x187.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/Seo-vs-Sea-768x480.jpg 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a46b4af elementor-widget elementor-widget-menu-anchor\" data-id=\"a46b4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"unterschied\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3b3347 elementor-widget elementor-widget-heading\" data-id=\"f3b3347\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"was-ist-suchvolumen\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">SEO vs SEA - the differences between organic and paid search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-066c884 elementor-widget elementor-widget-text-editor\" data-id=\"066c884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">If you want to be found online, online marketing is the key. Especially Search Engine Marketing (SEM) is becoming more and more essential in order to prevail against the competition. SEM consists of Search Engine Optimization (SEO) and Search Engine Advertising (SEA). But what exactly is SEO? And what is the difference between SEO and SEA?<\/p><p>Search engine optimization is the process of optimizing a website for the organic results pages of the Google search engine. The goal of SEO is to be ranked in the\u00a0<span style=\"font-family: Roboto, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; color: var( --e-global-color-text );\">organic\u00a0<\/span><span style=\"font-family: Roboto, sans-serif; font-size: 16px; font-weight: 300; color: var( --e-global-color-text );\">Google search results for specific keywords. SEA, on the other hand, stands for Search Engine Advertising. SEA is the purchase of ads on Google's search results pages. The goal of SEA is to get your ad seen by as many people as possible.<\/span><\/p><p>So what's better? Well, that depends on your goals. If you want to increase brand awareness or drive more traffic to your website, SEA might be the better option. The results of SEO may not be as quickly visible as those of SEA, but search engine optimization is often the cheaper and more sustainable alternative.<\/p><p>In this article you will learn what the specific advantages and disadvantages of the two types of search engine marketing are. Have fun reading.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af5043 elementor-widget elementor-widget-heading\" data-id=\"7af5043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">What is the difference between SEO and SEA?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55c1fb elementor-widget elementor-widget-menu-anchor\" data-id=\"f55c1fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"seo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c5b821 elementor-widget elementor-widget-heading\" data-id=\"4c5b821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">What is SEO (search engine optimization)?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445c28e elementor-widget elementor-widget-image\" data-id=\"445c28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/SEO.jpg\" class=\"attachment-large size-large wp-image-2975\" alt=\"SEO\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/SEO.jpg 848w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/SEO-300x200.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/SEO-768x512.jpg 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11db2a elementor-widget elementor-widget-text-editor\" data-id=\"c11db2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">SEO is the optimization of a website so that it appears in the\u00a0<span style=\"font-family: Roboto, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; color: var( --e-global-color-text );\">organic\u00a0<\/span><span style=\"font-family: Roboto, sans-serif; font-size: 16px; font-weight: 300; color: var( --e-global-color-text );\">search engine results pages (SERPs). \nThe higher the position, the more visitors will click on the search result to your website. Google is currently the most used search engine in Germany, with a market share of 83% in desktop search and around 97% in mobile search (1). For this reason, it makes sense to optimize your website primarily for Google. But also consider which other search engines are relevant for your target group. There are also many small and regional search engines in Germany, which are certainly of interest to you and your company.<\/span><\/p><p>The basis for a good ranking is, on the one hand, good content that answers the searcher's question as accurately as possible. On the other hand, Google also considers technical factors such as the speed of the page when evaluating the ranking. In addition, Google attaches great importance to user-friendliness: if a website is difficult to use or does not function properly on mobile devices, this will influence the ranking.<\/p><p><strong>SEO is a long-term and sustainable project: <\/strong>You can't just create a new website and then wait for the rankings to improve. Regular updates to the content and technical infrastructure of the website are necessary to maintain and improve rankings in the long term. Depending on the competitive situation and the keywords you want to rank for, it can take several months or even years to achieve a good position in Google's organic SERPs. However, the results are sustainable, because SEO measures show their effect over time. Although the SEO work is already done, the rankings last longer and continue to provide more visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf34e9 elementor-widget elementor-widget-menu-anchor\" data-id=\"9bf34e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sea\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00d25bd elementor-widget elementor-widget-heading\" data-id=\"00d25bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">What is SEA (Search Engine Advertising)?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e01ddd elementor-widget elementor-widget-image\" data-id=\"6e01ddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/SEA.jpg\" class=\"attachment-large size-large wp-image-2976\" alt=\"SEA\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/SEA.jpg 923w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/SEA-300x169.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/SEA-768x432.jpg 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a348e96 elementor-widget elementor-widget-text-editor\" data-id=\"a348e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">SEA stands for Search Engine Advertising and refers to all activities that have to do with paid placements in the SERPs. So unlike SEO, SEA is a paid form of online marketing where you buy clicks on your ads instead of getting them organically through good placements.<\/p><p>The best known form of SEA is Google Ads, formerly known as Google AdWords. With Google Ads, you can place ads on Google's search results pages that are specifically marked as advertising with an \"Ad\" label.\u00a0<\/p><p><strong>The big advantage of SEA is that it delivers results faster than SEO: <\/strong>Once you've created your ads and set up your campaign correctly, your ads will appear in the SERPs almost immediately. Of course, this also means that SEA is more expensive than SEO in the long run, since you have to pay for every single click on your ad. The price per click (CPC) depends heavily on how much competition there is for a particular keyword: If many companies bid on the same keyword, the CPCs are higher than if there are only a few bidders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9d87ea elementor-widget elementor-widget-menu-anchor\" data-id=\"e9d87ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"seo-pro-con\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e8981 elementor-widget elementor-widget-heading\" data-id=\"a0e8981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">SEO - Pro &amp; Con<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a2c5784 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2c5784\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e6305bb\" data-id=\"e6305bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f11dd9d elementor-widget elementor-widget-heading\" data-id=\"f11dd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">What are the advantages of SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e956088 elementor-widget elementor-widget-text-editor\" data-id=\"e956088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\">\n<li>\n<p><strong>Sustainability &amp; longevity: <\/strong>SEO is a long-term process with sustainable success. Once a website is optimised for search engines, it does not need to be constantly tied to an advertising budget, as is the case with SEA. For these reasons, SEO should be an integral part of any digital marketing strategy.<\/p>\n<\/li>\n<li>\n<p><strong>Search engine marketing basis: <\/strong>SEO forms the basis for further measures such as SEA or social media ads. Because a well-optimised website converts potential customers who have been acquired through advertisements to a greater extent.<\/p>\n<\/li>\n<li>\n<p><strong>Relevance for users: <\/strong>The optimisation efforts primarily benefit users by delivering relevant and highly accessible results. This is in line with Google's mission to \"organise the world's information and make it universally accessible and useful\".<\/p>\n<\/li>\n<li>\n<p><strong>Costs: <\/strong>Please note that you also have to invest time and money in SEO and that success is usually delayed. However, in the long term, SEO is usually the more cost-effective measure, because SEO traffic is always free.<\/p>\n<\/li>\n<li>\n<p><strong>Relevance of organic results: <\/strong>According to an analysis by Sistrix, only 6.8% of all Google clicks actually go to ads. Users therefore prefer organic search results. (2)<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-465f647\" data-id=\"465f647\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cc3d0b elementor-widget elementor-widget-heading\" data-id=\"2cc3d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">What are the disadvantages of SEO?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5cb27 elementor-widget elementor-widget-text-editor\" data-id=\"3b5cb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 1 []\"><li><p><strong>SEO takes time:<\/strong> SEO is not a one-time process - it requires continuous efforts to achieve good results. Moreover, it can take several months before results become visible.<\/p><\/li><li><p><strong>Complex, especially when there is a lot of competition: <\/strong>SEO is time-consuming and requires perseverance to achieve results. Especially when you are up against strong competition. However, for companies willing to invest time and effort, SEO can be a valuable tool to increase visibility. There are many helpful tools on the market that support the SEO process extensively.<\/p><\/li><li><p><strong>Constant re-optimisation: <\/strong>SEO is not done with a one-off optimisation. You always have to stay up-to-date and follow the Google updates. In addition, you should not \"fall asleep\" on your own website, but regularly publish new important topics and carry out optimisations.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-270f6e8 elementor-widget elementor-widget-menu-anchor\" data-id=\"270f6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"sea-pro-con\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03a0040 elementor-widget elementor-widget-spacer\" data-id=\"03a0040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4565a54 elementor-widget elementor-widget-heading\" data-id=\"4565a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">SEA -Pro &amp; Con<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-042d4df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"042d4df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-054286a\" data-id=\"054286a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4b678e elementor-widget elementor-widget-heading\" data-id=\"e4b678e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">What are the advantages of SEA?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbe2dd elementor-widget elementor-widget-text-editor\" data-id=\"0fbe2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\"><li><p><strong>Top placement:<\/strong> Search engines such as Google or Bing naturally want to earn money, which they do primarily through ads. The search engines therefore have a great interest in the ads being clicked on. That is why they are listed at the top of the search engine results and marked with an ad.<\/p><\/li><li><p><strong>Rapid traffic increase: <\/strong>If you decide to place ads, they will be displayed within a very short time. This way you can reach your potential customers directly and quickly, without waiting long for the indexation and rankings of your websites.<\/p><\/li><li><p><strong>Targeting &amp; regionality:<\/strong> The ads are displayed based on the keywords that you have previously defined. This means that the probability is very high that you will reach the target group you want to reach, as they search for exactly the terms you have saved. In addition, with SEA you can advertise precisely in your target region.<\/p><\/li><li><p><strong>Measurability &amp; Control: <\/strong>You can calculate in advance exactly how much budget your SEA campaign will take up. This makes it easy to calculate the costs for SEA. In addition, you have full control during your campaign and can adjust it at any time.<\/p><\/li><li><p><strong>Erg\u00e4nzung zur organischen Optimierung:<\/strong> Dar\u00fcber hinaus kann SEA eine Erg\u00e4nzung von SEO zu bestimmten Keywords sein, die noch nicht die gew\u00fcnschte Position in den SERPS erreicht haben.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01b7710\" data-id=\"01b7710\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e6ee8e elementor-widget elementor-widget-heading\" data-id=\"5e6ee8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">What are the disadvantages of SEA?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfa348 elementor-widget elementor-widget-text-editor\" data-id=\"5bfa348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-pm-slice=\"3 3 []\"><li><p><strong>Traffic depends on budget: <\/strong>If you stop or pause your campaign, no more traffic will be generated via the ads. This means that you have to constantly \"feed\" Google with budget.<\/p><\/li><li><p><strong>Dependence on Google: <\/strong>The more competition there is for a certain keyword, the more expensive the CPCs become. Since Google is currently the most popular search engine in Germany, you are also dependent on it to bring traffic to your site, just like your competition.<\/p><\/li><li><p><strong>Google Ads alone do not guarantee clicks: <\/strong>To get clicks and conversions with the help of ads, your SEA campaign must be optimised carefully. In addition, the landing page must match the ad so as not to raise false expectations among users.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-952a95d elementor-widget elementor-widget-spacer\" data-id=\"952a95d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c42920 elementor-widget elementor-widget-menu-anchor\" data-id=\"9c42920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"kanalauswahl\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159ea68 elementor-widget elementor-widget-heading\" data-id=\"159ea68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">SEO or SEA: When is which channel better?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c1cd7 elementor-widget elementor-widget-image\" data-id=\"46c1cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/Kanalauswahl-Onlinemarketing.jpg\" class=\"attachment-large size-large wp-image-2974\" alt=\"Kanalauswahl Onlinemarketing\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/Kanalauswahl-Onlinemarketing.jpg 848w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/Kanalauswahl-Onlinemarketing-300x200.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/08\/Kanalauswahl-Onlinemarketing-768x512.jpg 768w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a735a8 elementor-widget elementor-widget-heading\" data-id=\"9a735a8\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"user-intent\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">When does SEO pay off?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c8fe20 elementor-widget elementor-widget-text-editor\" data-id=\"9c8fe20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">If you have time and want to invest in a long-term and sustainable strategy, SEO is definitely the right approach for you. In general, search engine optimisation is a good basis for all other marketing measures, as it offers high relevance for people who are interested in your product or service. With the help of targeted content, you not only increase your page authority, but also gain the trust of your customers or potential customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f1658b elementor-widget elementor-widget-heading\" data-id=\"2f1658b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-large\">When does SEA pay off?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1b217 elementor-widget elementor-widget-text-editor\" data-id=\"7b1b217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">SEA is worthwhile if you want to achieve short-term, quick results. SEA is also helpful if you use it in addition to SEO to get attention for a specific keyword. SEA can also be used for brand-building measures. This is a good idea especially for companies that have not been on the market for very long. Because with a placement at the top of the SERPs, brand perception and brand awareness are increased, even if users do not necessarily click on the ad. Another example of using SEA is for time-limited events. For example, if you are planning a webinar and want to promote it, it makes sense to place ads in advance to draw viewers' attention to you. Or if you have a seasonal offer, such as a summer collection or a Christmas voucher.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cd046 elementor-widget elementor-widget-heading\" data-id=\"99cd046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Why do you need a SEO strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869241b elementor-widget elementor-widget-text-editor\" data-id=\"869241b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Every company that wants to be successful needs a solid SEO strategy.\u00a0<span style=\"font-family: Roboto, sans-serif; font-size: 16px; font-weight: 300; color: var( --e-global-color-text );\">If companies take the time to understand how the Google algorithm works and what users are searching for, they can ensure that their website appears as high up in the search results as possible. And since most users never go beyond the first page of results, it is important to rank as high as possible.<\/span><\/p><p>Eine SEO-Strategie kann den Usern auch helfen, die relevantesten Ergebnisse zu finden, wenn sie nach einem bestimmten Begriff suchen. Indem Du Deine Website f\u00fcr die richtigen Suchbegriffe optimierst, kannst Du sicherstellen, dass Du eher qualifizierte Leads anziehen wirst, die mit gr\u00f6\u00dferer Wahrscheinlichkeit in Kunden umgewandelt werden.<\/p><p><strong>In a nutshell: <\/strong>An SEO strategy is essential for any business that wants to be visible online and attract new customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b84f68d elementor-widget elementor-widget-heading\" data-id=\"b84f68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Why do you need an SEA strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d05f0 elementor-widget elementor-widget-text-editor\" data-id=\"e7d05f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><span style=\"font-family: Roboto, sans-serif; font-size: 16px; font-weight: 300; color: var( --e-global-color-text );\">A well-implemented SEA strategy can help increase website traffic, leads and sales. With the help of SEA, your business site is easier to find for customers. Given the importance of online search, an effective SEA strategy is important for any business that wants to succeed in the digital age.<\/span><\/p><p>There are many factors to consider when developing an effective SEA strategy, but among the most important are keyword research, ad copy writing and price per click (CPC) :<\/p><ul><li><p>Keyword research helps you identify the words and terms your target audience is searching for. Once you have identified relevant keywords, you can use them to improve the visibility of your website in the paid SERPs.<\/p><\/li><li><p>Ad copy writing is about creating compelling ads that contain relevant keywords and phrases.<\/p><\/li><li><p>The CPC is crucial for a good SEA campaign. It makes sense to use keywords that have the highest possible search volume and cost as little as possible per click. This way you can better control your budget.<\/p><\/li><\/ul><p>An effective SEA strategy can be complex, but the potential benefits are obvious. Used correctly, SEA can be a powerful tool to increase traffic and sales. However, businesses need to ensure they take the necessary steps to create a successful campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3102844 elementor-widget elementor-widget-heading\" data-id=\"3102844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Fazit: SEO vs. SEA \u2013 beide haben ihre Sta\u0308rken &amp; Schw\u00e4chen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89469d3 elementor-widget elementor-widget-text-editor\" data-id=\"89469d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Digital marketing is a complex and constantly evolving field and there are a variety of different channels that businesses can use to reach their target audiences. One of the most important and popular is search engine marketing, which includes SEO (search engine optimisation) and SEA (search engine advertising). Both have their own advantages and disadvantages, which means that the best approach for a particular business depends on individual goals and budget constraints.<\/p><p>SEO is a long-term strategy that can take months or even years to achieve results, but it is also relatively inexpensive and offers a high ROI once it pays off.\u00a0<\/p><p>SEA, on the other hand, is a much quicker way to get results, but can also be quite expensive if not done carefully. So which approach is best for a particular business depends on a variety of factors, and it is important to consider them all before making a decision.<\/p><p>Ultimately, a comprehensive digital marketing strategy should always include both measures - ideally in combination with other online marketing strategies based on social media marketing or email marketing, for example. By using different channels together, you can reach potential customers in all phases of the customer journey - from the first perception to the purchase decision. This way, you not only increase the perception of your brand, but also significantly increase your chances of success online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5da60ff elementor-widget elementor-widget-text-editor\" data-id=\"5da60ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-family: Roboto, sans-serif; font-size: 16px; color: var( --e-global-color-text );\">Image sources:<\/strong><\/p><ul><li>dmitrydemidovich\/123rf.com<\/li><li>garagestock\/123rf.com<\/li><li>artinspiring\/123rf.com<\/li><li>dogfella\/123rf.com<\/li><\/ul><p><strong style=\"font-family: Roboto, sans-serif; font-size: 16px; color: var( --e-global-color-text );\">Sources:<\/strong><\/p><ul><li>https:\/\/de.statista.com\/statistik\/daten\/studie\/222849\/umfrage\/marktanteile-der-suchmaschinen-weltweit\/#:~:text=Suchmaschinen%2DMarkt%20in%20Deutschland,Prozent%20bei%20der%20mobilen%20Suche<\/li><li>https:\/\/www.sistrix.de\/frag-sistrix\/seo-grundlagen\/google\/google-ads<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9263ff1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9263ff1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c52ff3\" data-id=\"4c52ff3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ac0c26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac0c26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6f0a625\" data-id=\"6f0a625\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41c54df elementor-widget elementor-widget-spacer\" data-id=\"41c54df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c216e24\" data-id=\"c216e24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e268973 elementor-widget elementor-widget-heading\" data-id=\"e268973\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">About the author: Louisa Anger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee4bd5 elementor-widget elementor-widget-image\" data-id=\"3ee4bd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1515\" alt=\"Louisa SEO-Texterin\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-150x150.png 150w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-230x230.png 230w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-365x365.png 365w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8d4e3b9\" data-id=\"8d4e3b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a116dfa elementor-widget elementor-widget-spacer\" data-id=\"a116dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbee3a elementor-widget elementor-widget-text-editor\" data-id=\"3dbee3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Louisa hat sich im Online-Marketing-Bereich auf das Schreiben von suchmaschinenoptimierten Texten und Artikeln spezialisiert. Sie recherchiert und schreibt SEO-optimierte Inhalte, f\u00fcr verschiedene Unternehmen aus unterschiedlichen Branchen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa10014 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"fa10014\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-195cec0\" href=\"https:\/\/www.linkedin.com\/in\/louisa-anger-b73030192\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3f9275 elementor-widget elementor-widget-text-editor\" data-id=\"e3f9275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\\\/\",\n    \"@type\": \"Person\",\n    \"name\": \"Louisa Anger\",\n    \"url\": \"https:\\\/\\\/www.seo-suchhund.de\\\/team\\\/\",\n    \"image\": \"https:\\\/\\\/www.seo-suchhund.de\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Louisa-SEO-Texterin-freigestellt.png\",\n    \"sameAs\": \"https:\\\/\\\/www.linkedin.com\\\/in\\\/louisa-anger-b73030192\\\/\",\n    \"jobTitle\": \"Content Creator\",\n    \"worksFor\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Der SEO-Suchhund\"\n    }\n}<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SEO vs. SEA &#8211; Der gro\u00dfe Vergleich \u00dcberblick in 20sec 0% SEO ist die Optimierung einer Website, damit sie in den organischen Suchergebnissen so weit oben wie m\u00f6glich erscheint. SEA bezeichnet alle Aktivit\u00e4ten, die mit bezahlten Platzierungen in den SERPs<\/p>","protected":false},"author":1,"featured_media":2973,"parent":1554,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2952","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO vs SEA \u2013 Vorteile, Nachteile &amp; Vergleich | Der SEO-Suchhund<\/title>\n<meta name=\"description\" content=\"SEO vs. SEA \u2b50 Unterschiede zwischen organischer &amp; bezahlter Suche \u2713 Vor- &amp; Nachteile SEO \u2713 Pro- &amp; Con SEA \u27a4 Artikel inkl. 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