{"id":3275,"date":"2022-11-23T16:16:39","date_gmt":"2022-11-23T15:16:39","guid":{"rendered":"https:\/\/www.seo-suchhund.de\/?page_id=3275"},"modified":"2026-03-09T08:40:59","modified_gmt":"2026-03-09T07:40:59","slug":"entitaeten-seo","status":"publish","type":"page","link":"https:\/\/www.seo-suchhund.de\/en\/seo-magazin\/entitaeten-seo\/","title":{"rendered":"Entities in SEO"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3275\" class=\"elementor elementor-3275\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41e79e9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41e79e9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2407be7b\" data-id=\"2407be7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b8c681 elementor-widget elementor-widget-heading\" data-id=\"22b8c681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">All about entities in SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa1354 elementor-widget elementor-widget-spacer\" data-id=\"7aa1354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cc742d elementor-widget elementor-widget-eael-progress-bar\" data-id=\"47cc742d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-progressbar-circle-container center\">\n                \n            \n                <div class=\"eael-progressbar eael-progressbar-circle\" data-layout=\"circle\" data-count=\"100\" data-duration=\"15000\">\n                    <div class=\"eael-progressbar-circle-pie\">\n                        <div class=\"eael-progressbar-circle-half-left eael-progressbar-circle-half\"><\/div>\n                        <div class=\"eael-progressbar-circle-half-right eael-progressbar-circle-half\"><\/div>\n                    <\/div>\n                    <div class=\"eael-progressbar-circle-inner\"><\/div>\n                    <div class=\"eael-progressbar-circle-inner-content\">\n                        <div class=\"eael-progressbar-title\">Overview in 20sec<\/div>\n                        <span class=\"eael-progressbar-count-wrap\"><span class=\"eael-progressbar-count\">0<\/span><span class=\"postfix\">%<\/span><\/span>\n                    <\/div>\n                <\/div>\n\n                \n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b50af42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b50af42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b970c32\" data-id=\"b970c32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50cb49ee elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"50cb49ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The term entity is derived from the Latin word \"ens\", which translated into English means \"thing\".<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Originally, the term comes from philosophy and deals with the central question of the nature and essence of reality<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">After the introduction of the Google Knowledge Graph in 2012 and the Hummbingbird Update in 2013, keyword-based search has evolved into semantic search<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">This means that search engines now try to understand the meaning of the search query in order to provide more relevant results<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Das bedeutet f\u00fcr Dich, dass der Kontext Deiner Inhalte im Vordergrund steht. Behandle Themen ganzheitlich und strukturiere &amp; verkn\u00fcpfe sie sinnvoll.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f5544a elementor-widget elementor-widget-spacer\" data-id=\"60f5544a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f276417 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f276417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85ee87 elementor-widget elementor-widget-spacer\" data-id=\"c85ee87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2357078b elementor-widget elementor-widget-heading\" data-id=\"2357078b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">In this article we cover the following topics:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b91bd8 elementor-widget elementor-widget-spacer\" data-id=\"51b91bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42178e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42178e78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9596b5b\" data-id=\"9596b5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20b9456 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"20b9456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#was-sind-entitaeten\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288a2ada elementor-widget elementor-widget-heading\" data-id=\"288a2ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#was-sind-entitaeten\">What are entities?\n<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd836ce elementor-widget elementor-widget-spacer\" data-id=\"4cd836ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2df40d1d\" data-id=\"2df40d1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6717baac elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6717baac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#google-entitaeten\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-google\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c093f8 elementor-widget elementor-widget-heading\" data-id=\"27c093f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#google-entitaeten\">How does Google use entities?<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-137e7939 elementor-widget elementor-widget-spacer\" data-id=\"137e7939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3da8349b\" data-id=\"3da8349b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2faa17b4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2faa17b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#umsetzung-seo\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-cog\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08bbe4 elementor-widget elementor-widget-heading\" data-id=\"d08bbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#umsetzung-seo\">Realisation \nin the area of SEO<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e49d31 elementor-widget elementor-widget-spacer\" data-id=\"59e49d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-39a3d93f\" data-id=\"39a3d93f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0daef5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f0daef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#entitaeten-optimierung\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4e60e elementor-widget elementor-widget-heading\" data-id=\"8b4e60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#entitaeten-optimierung\">Entity optimisation<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78035456 elementor-widget elementor-widget-spacer\" data-id=\"78035456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e135fdd elementor-widget elementor-widget-spacer\" data-id=\"1e135fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf7ad6b elementor-widget elementor-widget-text-editor\" data-id=\"7bf7ad6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Are you looking for an SEO partner, SEO advice or a holistic and, above all, up-to-date SEO strategy to get more traffic today and tomorrow? Then you've come to the right place. Our agency stands for sustainable, individual and transparent search engine optimisation. Together we can take your company or project to the next level. Feel free to contact us by email, phone or Whatsapp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9d4400 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7e9d4400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"mailto:kontakt@seo-suchhund.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722a35dd elementor-widget elementor-widget-spacer\" data-id=\"722a35dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bea4da6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bea4da6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98aa74f\" data-id=\"98aa74f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1755f3 elementor-widget elementor-widget-image\" data-id=\"e1755f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"479\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-768x511.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3338\" alt=\"Entities in SEO\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-768x511.jpg 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-300x200.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1024x681.jpg 1024w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-1536x1022.jpg 1536w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/glenn-carstens-peters-npxXWgQ33ZQ-unsplash-18x12.jpg 18w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/glenn-carstens-peters-npxXWgQ33ZQ-unsplash.jpg 1920w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64415fa elementor-widget elementor-widget-heading\" data-id=\"64415fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">The origin of the term entity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4765af3 elementor-widget elementor-widget-text-editor\" data-id=\"4765af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">The concept of entities originally comes from philosophy and deals with the central question of the nature and essence of reality. An entity is a concept or thing that exists independently of other concepts or things. Examples of entities are numbers, properties and relationships. In the physical world, entities include objects such as tables and chairs, and natural phenomena such as mountains and rivers. In the abstract world, entities include concepts such as justice and freedom. Entities can also be fictional, such as the character of Sherlock Holmes. Entities are everywhere, in computer science, religion, anthropology, physics and also in the spiritual tradition. The debate about entities revolves around the question of whether they exist in objective reality or merely in our imagination.<\/p><p>In this article, we would like to talk specifically about what entities have to do with the online marketing world and search engine optimisation. Have fun reading.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e321b7 elementor-widget elementor-widget-menu-anchor\" data-id=\"9e321b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"was-sind-entitaeten\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8040bb0 elementor-widget elementor-widget-heading\" data-id=\"8040bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What are entities?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-858bf80 elementor-widget elementor-widget-text-editor\" data-id=\"858bf80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">The term entity is derived from the Latin word \"ens\", which translates into German as \"entity\". <strong>&#8222;Ding&#8220; <\/strong>bedeutet.<\/p><p>In computer science, entity refers to an object in which a set of different information is stored. This can be transferred to the context of online marketing. Here, the term entity plays a role especially in search engine optimisation. The entity functions here as a generic term for all the information it contains. This semantic (significant, meaningful) content serves to define the preceding entity.<\/p><p>An entity can include a person, an event, a thing such as a product or other things. It can also be an organisation or a place. Each entity has specific attributes that characterise it and make it unique.<\/p><p>All this information about an entity together forms its identity. Within the framework of SEO measures, therefore, not only texts are optimised in terms of their content and keywords, but also their structure in terms of entities. An important aspect here is that each entity must be assigned a unique identifier (Uniform Resource Identifier or URI) so that the search engines can identify it unambiguously and thus also take contexts into account. This can be a URL, for example, or an arbitrary series of numbers. This improves the quality of the search results and also promotes the position of a website in the search engine ranking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c764a3 elementor-widget elementor-widget-heading\" data-id=\"5c764a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Entity SEO: from keyword to entity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a958f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a958f41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d3192be\" data-id=\"d3192be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be556f7 elementor-widget elementor-widget-text-editor\" data-id=\"be556f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">In the past, search engine optimisation was about placing as many keywords as possible on a page in order to rank higher in the search engine results pages (SERPs).<\/p><p data-pm-slice=\"1 1 []\">However, Google's algorithm has evolved over the years and is now able to understand the relationships between different concepts and ideas.<\/p><p data-pm-slice=\"1 1 []\">As a result, SEO has also evolved from a focus on keywords to a focus on semantics, i.e. the meaning and significance of content. But what has contributed to this?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e328f7\" data-id=\"2e328f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b2d397 elementor-widget elementor-widget-image\" data-id=\"8b2d397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/Renaming-SEO-300x300.png\" class=\"attachment-medium size-medium wp-image-3398\" alt=\"Entity SEO\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/Renaming-SEO-300x300.png 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/Renaming-SEO-150x150.png 150w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/Renaming-SEO-768x768.png 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/Renaming-SEO-12x12.png 12w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/Renaming-SEO-230x230.png 230w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/Renaming-SEO-365x365.png 365w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/Renaming-SEO.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e2433 elementor-widget elementor-widget-spacer\" data-id=\"77e2433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283c695 elementor-widget elementor-widget-heading\" data-id=\"283c695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Einfluss des Knowledge Graphs &amp; des Hummingbird Updates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ca9b0 elementor-widget elementor-widget-text-editor\" data-id=\"88ca9b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">In 2012, Google realised that the way people search the internet had changed. People were no longer searching for just a set of keywords, but for related entities. In response, Google introduced its Knowledge Graph, a database of 500 million real-world objects and 3.5 billion facts and relationships between those objects. The Knowledge Graph is the key element for semantic search and acts as a semantic database. Since then, Google has been working on collecting data and extracting entities from the entire web. The Hummingbird update, in 2013, also contributed significantly to the change from keyword-based to semantic SEO. From now on, all semantic content in the form of entities was in the focus of the website evaluation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0d7bb elementor-widget elementor-widget-image\" data-id=\"5d0d7bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/solen-feyissa-UWVJaDvXW_c-unsplash-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3339\" alt=\"Google Hummingbird Update Entity SEO\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/solen-feyissa-UWVJaDvXW_c-unsplash-768x512.jpg 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/solen-feyissa-UWVJaDvXW_c-unsplash-300x200.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/solen-feyissa-UWVJaDvXW_c-unsplash-1024x683.jpg 1024w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/solen-feyissa-UWVJaDvXW_c-unsplash-1536x1024.jpg 1536w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/solen-feyissa-UWVJaDvXW_c-unsplash-18x12.jpg 18w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/solen-feyissa-UWVJaDvXW_c-unsplash.jpg 1920w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d57a31 elementor-widget elementor-widget-heading\" data-id=\"5d57a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">The advantage of using entities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d022111 elementor-widget elementor-widget-text-editor\" data-id=\"d022111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">A major advantage in using entities is that they are language-independent. This makes entity-based search more efficient, as the search engine can query the content of all languages simultaneously to find the best information.<\/p><p>With the introduction of the Google Knowledge Graph, searching the web for landmarks, celebrities, cities, sports teams, buildings, geographic features, movies, celestial objects, works of art and much more was no longer the same. The first step towards \"entity-first indexing\" was taken. At Google, the Knowledge Graph is constantly being developed further by adding new entities and refining existing ones.<\/p><p>The goal is to provide users with the most relevant and useful information for their query. As the Google Knowledge Graph continues to grow, it will become an even more valuable resource for users and equally for businesses .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdddb7 elementor-widget elementor-widget-heading\" data-id=\"7cdddb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is an entity type?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5f764 elementor-widget elementor-widget-text-editor\" data-id=\"8f5f764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">An entity type is a data structure that defines the properties, relationships and attributes of a real object. In database design, an entity type is used to represent a table. Each entity type has a unique set of attributes, i.e. information that defines the object. For example, an entity type for a person may contain attributes such as name, age, address and telephone number. It can also define how different entity types relate to each other, for example \"friend\" or \"customer\".<\/p><p style=\"text-align: center;\"><strong>In summary:<br \/><\/strong><em>Entity types describe groups of entities that can be grouped together and clearly defined based on their properties.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-976f1ff elementor-widget elementor-widget-heading\" data-id=\"976f1ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Which entity types exist?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb51d06 elementor-widget elementor-widget-text-editor\" data-id=\"bb51d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">Different entity types help search engines like Google to organise information and correctly classify users' search queries. The number of entity types is theoretically infinite. However, Google only recognises a limited number of types when sorting information for the Knowledge Graph.<\/p><p><strong>According to Google, the following are among these types:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cba28b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cba28b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ad915c2\" data-id=\"ad915c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b26b9f elementor-widget elementor-widget-text-editor\" data-id=\"1b26b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Book<\/p><\/li><li><p>BookSeries<\/p><\/li><li><p>EducationalOrganization<\/p><\/li><li><p>Event<\/p><\/li><li><p>GovernmentOrganization<\/p><\/li><li><p>LocalBusiness<\/p><\/li><li><p>Movie<\/p><\/li><li><p>MovieSeries<\/p><\/li><li><p>MusicAlbum<\/p><\/li><li><p>MusicGroup<\/p><\/li><li><p>MusicRecording<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aeb9111\" data-id=\"aeb9111\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-264bc0d elementor-widget elementor-widget-text-editor\" data-id=\"264bc0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p>Organization<\/p><\/li><li><p>Periodical<\/p><\/li><li><p>Person<\/p><\/li><li><p>Place<\/p><\/li><li><p>SportsTeam<\/p><\/li><li><p>TVEpisode<\/p><\/li><li><p>TVSeries<\/p><\/li><li><p>VideoGame<\/p><\/li><li><p>VideoGameSeries<\/p><\/li><li><p>WebSite<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d2944 elementor-widget elementor-widget-menu-anchor\" data-id=\"f4d2944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"google-entitaeten\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e3f5b elementor-widget elementor-widget-heading\" data-id=\"70e3f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How does Google use entities?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa87f59 elementor-widget elementor-widget-text-editor\" data-id=\"aa87f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Google uses entities to give meaning and context to information on the internet. It does this by understanding the relationship between different pieces of information and using this knowledge to rank search results. For example, if you search for \"Barack Obama\", Google understands that you are looking for information about the 44th President of the United States. Google then shows you a knowledge panel, or entity boxes, with the most relevant results. For example, you get an overview with information about his term in office, his family, his biography and further questions that fit the topic. (see screenshot)<br \/><br \/><\/p><p data-pm-slice=\"1 1 []\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/a9583f65-90ba-46bb-9ccd-8b67836625f6.png\" \/><\/p><p data-pm-slice=\"1 1 []\">Entities not only provide accurate search results, but also help Google make decisions about ads and content. Because Google knows the relationships between different entities, it can serve ads that are more likely to match your interests.<\/p><p><strong>In a nutshell: <\/strong>Entities are a fundamental part of the way Google understands and organises information on the web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38b38a elementor-widget elementor-widget-heading\" data-id=\"e38b38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How do search engines recognise entities?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10dd1a6 elementor-widget elementor-widget-text-editor\" data-id=\"10dd1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Search engines use a variety of methods to identify entities on the web. One way is to look for common patterns that point to an entity. For example, most entities have a unique URL, and they are often linked to from other websites. Search engines can also use the structure of the web itself to identify entities. For example, Wikipedia pages are usually well-defined entities that are often linked to from other pages about the same entity. Finally, search engines can also use artificial intelligence techniques such as natural language processing (NLP) to identify entities. This involves analysing the content of web pages to look for clues that indicate that the page is about a particular entity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b87da elementor-widget elementor-widget-menu-anchor\" data-id=\"90b87da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"umsetzung-seo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f9d3b elementor-widget elementor-widget-heading\" data-id=\"b4f9d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Realisation in search engine optimisation\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86cc292 elementor-widget elementor-widget-text-editor\" data-id=\"86cc292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>For search engine optimisation, the following can be derived from these findings:<\/strong><\/p><p>Since Google can recognise entities and use them to classify websites or content, the content of a website must in future cover an entire semantic space and should no longer be limited to a small keyword space.<\/p><p>This form of optimisation in turn offers the possibility that Google itself recognises a website as an entity and assigns it certain properties and terms by algorithm. This then allows subpages to rank for terms for which the texts of the page were not primarily optimised. By targeting semantic spaces, the content covers the claims of relevance for a particular search term. The keyword is used as the starting point for this process.<\/p><p>By providing information about entities on your website, you help search engines understand the importance of your content and increase your chances of appearing in relevant search results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad10f7 elementor-widget elementor-widget-heading\" data-id=\"bad10f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Why are entities important for SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1fce7 elementor-widget elementor-widget-text-editor\" data-id=\"da1fce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">One of the main goals of search engine optimisation is to make a website more visible on search engine results pages (SERPs). To achieve this goal, it is important to understand how search engines work:<\/p><p>In recent years, the focus has shifted from keyword-based search to semantic search. This means that search engines now try to understand the meaning of the search query to provide more relevant results, rather than matching a search query with a list of keywords. Semantic search is enabled by entities, which are concepts or ideas that can be identified and categorised. By understanding the relationships between entities, search engines can provide more relevant and accurate results for search queries.<\/p><p>For example, if you search for \"Bill Gates\", the search engine does not simply return a list of websites containing the names \"Bill\" and \"Gates\". Instead, it tries to understand who Bill Gates is and returns results that relate to him, such as his biography or recent news articles about him.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c22bfd elementor-widget elementor-widget-image\" data-id=\"7c22bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"351\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/173088344_l-1024x499.jpg\" class=\"attachment-large size-large wp-image-3397\" alt=\"Entity SEO\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/173088344_l-1024x499.jpg 1024w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/173088344_l-300x146.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/173088344_l-768x374.jpg 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/173088344_l-1536x749.jpg 1536w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/173088344_l-18x9.jpg 18w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/173088344_l.jpg 1920w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75378b2 elementor-widget elementor-widget-spacer\" data-id=\"75378b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ba8f1 elementor-widget elementor-widget-menu-anchor\" data-id=\"c4ba8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"entitaeten-optimierung\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0542a52 elementor-widget elementor-widget-heading\" data-id=\"0542a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Entity Optimisation - What you can do with SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60efcfa elementor-widget elementor-widget-text-editor\" data-id=\"60efcfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">The goal of search engine optimisation for companies is to promote the association of their own website or brand with certain terms and entities. There are various approaches to this, which we would like to present in more detail below:<\/p><ul><li><p><strong>Content: <\/strong>Content is and remains the most important factor. It must be relevant and up-to-date. The difference, however, is that you also have to consider the context of your content holistically in order to score in terms of entity SEO. If you want to rank for a certain term, you should examine the entities of your competitors and try to understand how the results relate to each other. Use these findings as a basis for optimisation.<\/p><\/li><li><p><strong>Link building: <\/strong>Don't burden your content with low-quality backlinks. Even if links used to be important for good rankings, today you should think about whether a link makes sense for your readers at all. Today, links are considered to be signs of connections, i.e. entities, and should be placed with care. The goal is to get links from pages that have a strong entity themselves &amp; to set links to such pages.<\/p><\/li><li><p><strong>Semantic data:<\/strong> They are also called structured data and add labels to unclassified information so that they can be considered entities. \"SameAs\" allows the URL of a reference web page in the source code to be submitted to a search engine, uniquely identifying the item. As a result, the two URLs representing an entity are considered equivalent.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5a37e0 elementor-widget elementor-widget-heading\" data-id=\"d5a37e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How to get into the Google Knowledge Graph\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bca933 elementor-widget elementor-widget-text-editor\" data-id=\"6bca933\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Google's Knowledge Graph is a database of information about businesses such as books, movies and people that are relevant to the public. Unfortunately, no one really knows what is considered relevant to Google, but if you, your business or your book, are included in the Knowledge Graph, there are some significant benefits.<\/p><p>For example, if someone searches for something related to you or your work, compact information about you will be prominently displayed on the right side of the screen in the SERPs. Since Google learns a lot about the relationships and properties of entities in the Knowledge Graph, inclusion in the Knowledge Graph can also increase your chances of ranking well for related searches.<\/p><p>There are some measures you can take to increase your chances of being included in the Knowledge Graph. For example, making sure your content is consistent will make it easier for Google to crawl and index it. Also, having structured data on your website can give Google more information, which increases the likelihood that you will be included in the Knowledge Graph. Ultimately, however, it's up to Google.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1522acf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1522acf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f40ce5\" data-id=\"4f40ce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed3a874 elementor-widget elementor-widget-spacer\" data-id=\"ed3a874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c958687 elementor-widget elementor-widget-text-editor\" data-id=\"c958687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-family: Roboto, sans-serif; font-size: 16px; color: var( --e-global-color-text );\">Image sources:<\/strong><\/p><ul><li>Glenn Carstens-Peters\/unsplash.com<\/li><li>Solen Feyissa\/unsplash.com<\/li><li>Screenshot<\/li><li>123rf.com\/profile_marchmeena<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1afae922 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1afae922\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1721229e\" data-id=\"1721229e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49805fb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49805fb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1ca3eb33\" data-id=\"1ca3eb33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a97ab6d elementor-widget elementor-widget-spacer\" data-id=\"a97ab6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3c65be3b\" data-id=\"3c65be3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33088a75 elementor-widget elementor-widget-heading\" data-id=\"33088a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">About the author: Louisa Anger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31136d3f elementor-widget elementor-widget-image\" data-id=\"31136d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1515\" alt=\"Louisa SEO-Texterin\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-150x150.png 150w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-230x230.png 230w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-365x365.png 365w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-49bb715b\" data-id=\"49bb715b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f09e48c elementor-widget elementor-widget-spacer\" data-id=\"3f09e48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bacc4f elementor-widget elementor-widget-text-editor\" data-id=\"14bacc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Louisa hat sich im Online-Marketing-Bereich auf das Schreiben von suchmaschinenoptimierten Texten und Artikeln spezialisiert. Sie recherchiert und schreibt SEO-optimierte Inhalte, f\u00fcr verschiedene Unternehmen aus unterschiedlichen Branchen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9e0dad elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5e9e0dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-195cec0\" href=\"https:\/\/www.linkedin.com\/in\/louisa-anger-b73030192\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa29ec8 elementor-widget elementor-widget-text-editor\" data-id=\"2fa29ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\\\/\",\n    \"@type\": \"Person\",\n    \"name\": \"Louisa Anger\",\n    \"url\": \"https:\\\/\\\/www.seo-suchhund.de\\\/team\\\/\",\n    \"image\": \"https:\\\/\\\/www.seo-suchhund.de\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Louisa-SEO-Texterin-freigestellt.png\",\n    \"sameAs\": \"https:\\\/\\\/www.linkedin.com\\\/in\\\/louisa-anger-b73030192\\\/\",\n    \"jobTitle\": \"Content Creator\",\n    \"worksFor\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Der SEO-Suchhund\"\n    }\n}<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alles \u00fcber Entit\u00e4ten im SEO \u00dcberblick in 20sec 0% Der Begriff Entit\u00e4t leitet sich von dem lateinischen Wort &#8222;ens&#8220; ab, das ins Deutsche \u00fcbersetzt &#8222;Ding&#8220; bedeutet. Urspr\u00fcnglich stammt der Begriff aus der Philosophie und besch\u00e4ftigt sich mit der zentralen Frage<\/p>","protected":false},"author":1,"featured_media":3397,"parent":1554,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3275","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entit\u00e4ten im SEO: Ursprung &amp; Umsetzung | SEO-Suchhund<\/title>\n<meta name=\"description\" content=\"Entity SEO \u2b50 Was sind Entit\u00e4ten \u2713 Wie nutzt Google sie \u2713 Vorteile von Entit\u00e4ten \u2713 Entit\u00e4ten Optimierung \u27a4 Jetzt unseren Artikel lesen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seo-suchhund.de\/en\/seo-magazin\/entitaeten-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entit\u00e4ten im SEO: Ursprung &amp; Umsetzung | SEO-Suchhund\" \/>\n<meta property=\"og:description\" content=\"Entity SEO \u2b50 Was sind Entit\u00e4ten \u2713 Wie nutzt Google sie \u2713 Vorteile von Entit\u00e4ten \u2713 Entit\u00e4ten Optimierung \u27a4 Jetzt unseren Artikel lesen!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seo-suchhund.de\/en\/seo-magazin\/entitaeten-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Der Seo-Suchhund\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T07:40:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/11\/173088344_l.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"936\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seo-suchhund.de\\\/seo-magazin\\\/entitaeten-seo\\\/\",\"url\":\"https:\\\/\\\/www.seo-suchhund.de\\\/seo-magazin\\\/entitaeten-seo\\\/\",\"name\":\"Entit\u00e4ten im SEO: Ursprung & Umsetzung | SEO-Suchhund\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seo-suchhund.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.seo-suchhund.de\\\/seo-magazin\\\/entitaeten-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seo-suchhund.de\\\/seo-magazin\\\/entitaeten-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seo-suchhund.de\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/173088344_l.jpg\",\"datePublished\":\"2022-11-23T15:16:39+00:00\",\"dateModified\":\"2026-03-09T07:40:59+00:00\",\"description\":\"Entity SEO \u2b50 Was sind Entit\u00e4ten \u2713 Wie nutzt Google sie \u2713 Vorteile von Entit\u00e4ten \u2713 Entit\u00e4ten Optimierung \u27a4 Jetzt unseren Artikel lesen!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seo-suchhund.de\\\/seo-magazin\\\/entitaeten-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.seo-suchhund.de\\\/seo-magazin\\\/entitaeten-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.seo-suchhund.de\\\/seo-magazin\\\/entitaeten-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.seo-suchhund.de\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/173088344_l.jpg\",\"contentUrl\":\"https:\\\/\\\/www.seo-suchhund.de\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/173088344_l.jpg\",\"width\":1920,\"height\":936,\"caption\":\"Top view of women use computer laptop to find what they are interested in. 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