{"id":3432,"date":"2022-12-14T13:45:11","date_gmt":"2022-12-14T12:45:11","guid":{"rendered":"https:\/\/www.seo-suchhund.de\/?page_id=3432"},"modified":"2026-03-09T08:45:00","modified_gmt":"2026-03-09T07:45:00","slug":"search-intent-vs-user-intent","status":"publish","type":"page","link":"https:\/\/www.seo-suchhund.de\/en\/seo-magazin\/search-intent-vs-user-intent\/","title":{"rendered":"Search Intent vs User Intent"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3432\" class=\"elementor elementor-3432\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41e79e9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41e79e9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2407be7b\" data-id=\"2407be7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b8c681 elementor-widget elementor-widget-heading\" data-id=\"22b8c681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Everything you need to know about your users' intentions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa1354 elementor-widget elementor-widget-spacer\" data-id=\"7aa1354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cc742d elementor-widget elementor-widget-eael-progress-bar\" data-id=\"47cc742d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"eael-progressbar-circle-container center\">\n                \n            \n                <div class=\"eael-progressbar eael-progressbar-circle\" data-layout=\"circle\" data-count=\"100\" data-duration=\"15000\">\n                    <div class=\"eael-progressbar-circle-pie\">\n                        <div class=\"eael-progressbar-circle-half-left eael-progressbar-circle-half\"><\/div>\n                        <div class=\"eael-progressbar-circle-half-right eael-progressbar-circle-half\"><\/div>\n                    <\/div>\n                    <div class=\"eael-progressbar-circle-inner\"><\/div>\n                    <div class=\"eael-progressbar-circle-inner-content\">\n                        <div class=\"eael-progressbar-title\">Overview in 20sec<\/div>\n                        <span class=\"eael-progressbar-count-wrap\"><span class=\"eael-progressbar-count\">0<\/span><span class=\"postfix\">%<\/span><\/span>\n                    <\/div>\n                <\/div>\n\n                \n            <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b50af42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b50af42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b970c32\" data-id=\"b970c32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50cb49ee elementor-align-start elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"50cb49ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Search intent is about what the user expects to find on the search engine results pages.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">While user intent describes the expectation that a searcher has of a landing page's content.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Die Optimierung des Search &amp; User Intents tr\u00e4gt dazu bei, dass Webseiten in den Suchmaschinenergebnissen besser performen.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">There are four different types of search intent: \"Do\", \"Know\/ Know Simple\", \"Visit in Person\" and \"Website\".<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Your website must offer the content your visitors are looking for.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f5544a elementor-widget elementor-widget-spacer\" data-id=\"60f5544a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f276417 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f276417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c85ee87 elementor-widget elementor-widget-spacer\" data-id=\"c85ee87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2357078b elementor-widget elementor-widget-heading\" data-id=\"2357078b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">In this article we cover the following topics:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b91bd8 elementor-widget elementor-widget-spacer\" data-id=\"51b91bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42178e78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42178e78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-9596b5b\" data-id=\"9596b5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20b9456 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"20b9456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#unterschied-user-intent-search-intent\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288a2ada elementor-widget elementor-widget-heading\" data-id=\"288a2ada\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#unterschied-user-intent-search-intent\">Unterschied User Intent &amp; Search Intent<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd836ce elementor-widget elementor-widget-spacer\" data-id=\"4cd836ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2df40d1d\" data-id=\"2df40d1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6717baac elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6717baac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#arten-suchabsichten\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-users\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c093f8 elementor-widget elementor-widget-heading\" data-id=\"27c093f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#arten-suchabsichten\">Different types of Search Intent<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-137e7939 elementor-widget elementor-widget-spacer\" data-id=\"137e7939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3da8349b\" data-id=\"3da8349b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2faa17b4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2faa17b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#user-intent-seo\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-key\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08bbe4 elementor-widget elementor-widget-heading\" data-id=\"d08bbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#user-intent-seo\">Importance of User Intent for SEO<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e49d31 elementor-widget elementor-widget-spacer\" data-id=\"59e49d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-39a3d93f\" data-id=\"39a3d93f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0daef5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"f0daef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#search-intent-optimierung\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b4e60e elementor-widget elementor-widget-heading\" data-id=\"8b4e60e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-large\"><a href=\"#search-intent-optimierung\">Optimierung auf Search Intent &amp; User Intent<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78035456 elementor-widget elementor-widget-spacer\" data-id=\"78035456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e135fdd elementor-widget elementor-widget-spacer\" data-id=\"1e135fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf7ad6b elementor-widget elementor-widget-text-editor\" data-id=\"7bf7ad6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Are you looking for an SEO partner, SEO advice or a holistic and, above all, up-to-date SEO strategy to get more traffic today and tomorrow? Then you've come to the right place. Our agency stands for sustainable, individual and transparent search engine optimisation. Together we can take your company or project to the next level. Feel free to contact us by email, phone or Whatsapp.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9d4400 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7e9d4400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"mailto:kontakt@seo-suchhund.de\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request now!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722a35dd elementor-widget elementor-widget-spacer\" data-id=\"722a35dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bea4da6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bea4da6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98aa74f\" data-id=\"98aa74f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1755f3 elementor-widget elementor-widget-image\" data-id=\"e1755f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/163584879_l-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3443\" alt=\"User Intent &amp; search Intent\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/163584879_l-768x512.jpg 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/163584879_l-300x200.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/163584879_l-1024x683.jpg 1024w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/163584879_l-1536x1024.jpg 1536w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/163584879_l-18x12.jpg 18w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/163584879_l.jpg 1920w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e321b7 elementor-widget elementor-widget-menu-anchor\" data-id=\"9e321b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"unterschied-user-intent-search-intent\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64415fa elementor-widget elementor-widget-heading\" data-id=\"64415fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Was ist der Unterschied zwischen Search Intent &amp; User Intent?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4765af3 elementor-widget elementor-widget-text-editor\" data-id=\"4765af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">To begin with, we would like to differentiate these two terms from each other, as they are often used synonymously:<\/p><ul><li><p>Search intent is about what the user expects to find on the search engine results pages (SERPs).<\/p><\/li><li><p>This can be pictures &amp; videos, map entries, products, services or other types of content.<\/p><\/li><li><p>To rank successfully as such SERP, it is important that you align your content with these search expectations.<\/p><\/li><li><p>Conversely, user intent is focused on understanding what the user is looking for on the landing page (LP) in order to provide them with relevant and appropriate information, products or services.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8040bb0 elementor-widget elementor-widget-heading\" data-id=\"8040bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is User-Intent?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-858bf80 elementor-widget elementor-widget-text-editor\" data-id=\"858bf80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">User Intent describes the expectation that a searcher has of the content of a landing page. The search engines evaluate the content of the hits found and assess how well they correspond to the assumed user intention. The better the information on a website matches the intention of the searcher, the better the page will be placed in Google's search results (SERPs).<\/p><p>For businesses that want to show up in Google search results and attract relevant visitors to their website, it is important to understand user intent. If your content meets the needs of your target audience, you are more likely to be found and rank higher in search engine results. In turn, more people will find you. The right understanding of your prospects and customers can therefore have a positive interaction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c764a3 elementor-widget elementor-widget-heading\" data-id=\"5c764a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What is Search Intent Optimisation?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a958f41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a958f41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d3192be\" data-id=\"d3192be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be556f7 elementor-widget elementor-widget-text-editor\" data-id=\"be556f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Search Intent Optimisation helps websites appear prominently in search engine results. Content is often created that is not perfectly matched to the user's search query. Search Intent Optimisation ensures that the best possible result appears in response to the search query. It is about analysing why users search for certain terms, understanding what they are looking for and providing answers that meet their needs. By understanding users' motivations and providing content tailored to those needs, this process can help increase traffic and engagement on the website, improve the user experience when searching the web and achieve better conversion rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e2433 elementor-widget elementor-widget-spacer\" data-id=\"77e2433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d2944 elementor-widget elementor-widget-menu-anchor\" data-id=\"f4d2944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"arten-suchabsichten\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283c695 elementor-widget elementor-widget-heading\" data-id=\"283c695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Die Arten der Suchanfragen &amp; Suchabsichten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88ca9b0 elementor-widget elementor-widget-text-editor\" data-id=\"88ca9b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 3 []\">Informational, Navigational, Transactional, Local. These four types of search intent are quite well-known among SEOs and website operators. However, these terms belong to a somewhat older classification of Google on this topic. Today, we speak of the following search queries:<\/p><ul><li><p><strong>Do: <\/strong>This search query describes the intention of a concrete action. An example is \"buy red Nikes\". - The customer has the specific motivation to buy a certain shoe. Search results that he hopes for are, for example, online shops that offer red Nikes for sale on their landing page. But \"Do\" can not only mean that someone wants to buy something, this type of search query also includes the intention to download or install something.<\/p><\/li><li><p><strong>Know\/ Simple Know: <\/strong>This search intention describes the intention of a user to research a certain piece of information. Very popular are quick answers that searchers can find, for example, in the Featured Snippets or in the \"similar questions\" in the SERPs. These quick answers belong to the Simple Know category - i.e. answers for which a user does not have to call up a website. If the search intent is \"Simple Now\", the searcher expects a quick, uncomplicated answer. If, on the other hand, the search intent is \"Know\", the customer expects relevant websites that go deeper into the topic.<\/p><\/li><li><p><strong>Visit in Person:<\/strong> With such a request, a user wants to find out more about a place in order to visit it in the future. This can be a holiday destination, but also a locality. The search results displayed help to find the place with the help of the keyword used. Google's own smartphone-compatible results are of course displayed particularly prominently. These can be entries on Google Maps and the like, for example.<\/p><\/li><li><p><strong>Webseite: <\/strong>With a website enquiry, searchers want to find a specific page, platform or brand on the internet.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0d7bb elementor-widget elementor-widget-image\" data-id=\"5d0d7bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/04\/User-Intent-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2040\" alt=\"User Intent\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/04\/User-Intent-768x512.jpg 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/04\/User-Intent-300x200.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/04\/User-Intent.jpg 848w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b87da elementor-widget elementor-widget-menu-anchor\" data-id=\"90b87da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"user-intent-seo\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d57a31 elementor-widget elementor-widget-heading\" data-id=\"5d57a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Why is user intention important for SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d022111 elementor-widget elementor-widget-text-editor\" data-id=\"d022111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">In the past, search engine optimisation mainly revolved around the use of high search volume keywords to increase visibility and potentially generate more traffic.<\/p><p>Today, however, we know that users need relevant and important information for a successful customer journey. We can determine which information is important with the help of the search intention and derive the appropriate SEO measures from this. Your website must offer the content that your visitors are actually looking for. If this is the case, the Google algorithm recognises this and the search engine will classify your website as more relevant and rank it higher in the search results. This is also advantageous from the users' point of view, because they are usually much more satisfied when they find results that are relevant to their search query. This relevance to the users' needs leads to better click rates, more traffic, a longer stay on the page and better conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdddb7 elementor-widget elementor-widget-heading\" data-id=\"7cdddb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How does User Intent influence keyword research?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5f764 elementor-widget elementor-widget-text-editor\" data-id=\"8f5f764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">When users search for information online, they almost always have a specific intention - whether it is to buy something, find a specific website or try a new recipe. If you want your website to rank among the top search results, it's important to consider your prospects' intent when doing keyword research. If you carefully analyse the keywords used by specific demographic groups or target audiences - what phrases, terms and words do they use most often? What is the location of most visitors, what is the average age - you can draw conclusions about their search behaviour &amp; intentions and ensure that your content and strategy is relevant and valuable to your users. In this way, you not only promote the interaction of your interested parties with your site, but also achieve your goal: a good ranking in the search engine results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-976f1ff elementor-widget elementor-widget-heading\" data-id=\"976f1ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">User intent in the customer journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb51d06 elementor-widget elementor-widget-text-editor\" data-id=\"bb51d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Over time, a user changes his or her search intention with regard to his or her customer journey. Put simply, people are usually looking for a solution to a problem first. These queries are often more \"website\" or \"know\" oriented. Once a search result or web page has piqued their curiosity, they move on to a more detailed query and search with more specific keywords and move on to a more \"Do\" oriented search. Once they are convinced of the merits of a product or service, they then decide to buy. But then the customer journey is not over.<\/p><p>After the customer has bought the desired product, it is also important that helpful information about the application, accessories and similar products is offered. This promotes customer retention and loyalty. This way, the customer will recommend your products or your brand to others and will not forget you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e3f5b elementor-widget elementor-widget-heading\" data-id=\"70e3f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">What can the duration of time spent on the site tell us about Search Intent?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa87f59 elementor-widget elementor-widget-text-editor\" data-id=\"aa87f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Dwell time, as described by Google Analytics, is a measure of the engagement of your visitors on a particular landing page of your website. A longer dwell time usually indicates that visitors find the content useful or engaging.<\/p><p>However, a short dwell time does not always mean that the desired information was not found. In some cases, e.g. a request for contact information, this can lead to a quick resolution, which usually results in no or only a very short dwell time being displayed. Google Analytics then records this as a \"bounce\" instead. However, there is the following solution: Assign an action to your form in order to be able to track it precisely. This way you can check whether your visitors leave your site satisfied or dissatisfied.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c22bfd elementor-widget elementor-widget-image\" data-id=\"7c22bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"480\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/160374693_l-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3444\" alt=\"User Intent &amp; search Intent\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/160374693_l-768x512.jpg 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/160374693_l-300x200.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/160374693_l-1024x683.jpg 1024w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/160374693_l-1536x1024.jpg 1536w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/160374693_l-18x12.jpg 18w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/160374693_l.jpg 1920w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ba8f1 elementor-widget elementor-widget-menu-anchor\" data-id=\"c4ba8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"search-intent-optimierung\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e38b38a elementor-widget elementor-widget-heading\" data-id=\"e38b38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Search Intent Optimisation: three key questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10dd1a6 elementor-widget elementor-widget-text-editor\" data-id=\"10dd1a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Search intent is the most important factor that determines how users interact with search engine results. If you understand this crucial element of user behaviour, you can tailor the content exactly to the needs of the target group. Once you have understood the behaviour of your users, you can address them better and thus achieve a good organic position as well as a higher conversion rate in the purchase phase.<\/p><p>As already noted, your prospects go through a customer journey in which the search intention changes. Most of the time, users start with an information-oriented or website-oriented enquiry and then move on to a transactional \"do\" or commercial enquiry, such as \"buy now\". Accompany them on their journey accordingly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f9d3b elementor-widget elementor-widget-heading\" data-id=\"b4f9d3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Question 1: Do I have the right content for my keywords?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c4a7a elementor-widget elementor-widget-text-editor\" data-id=\"18c4a7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Your keywords should match your content - that means the content of your landing page should match the expectations that a keyword triggers. An example: Enter the term \"winter coats ladies\" in the Google search. You will see that on the first search results page you will almost exclusively find online shops such as Zalando or About You or category pages of shops. If, on the other hand, you search for crochet scarf, you will find numerous video tutorials and blog posts that explain step by step what to do.<\/p><p>These results are due to the Google algorithm. It can be seen that certain keywords or keyword combinations go hand in hand with a certain search intent. So you will not be able to rank with the keyword \"winter coats ladies\" with a blog article and with the keyword \"crochet scarf\" not with a category page of your online shop.<\/p><p>This is especially important if you want to optimise a page for a specific keyword. Take some time to look at the terms associated with your keyword and check which results are displayed in the search engines in this context. This way you can make sure that you are optimising specifically for that term or search query and that you are hitting the intent of your visitors.<\/p><p>An important element that can help you check your keywords is the order of the search filters under the search bar:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49758e9 elementor-widget elementor-widget-image\" data-id=\"49758e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"378\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-1-1024x537.png\" class=\"attachment-large size-large wp-image-3477\" alt=\"\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-1-1024x537.png 1024w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-1-300x157.png 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-1-768x403.png 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-1-1536x805.png 1536w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-1-18x9.png 18w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-1.png 1692w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12aa7c elementor-widget elementor-widget-text-editor\" data-id=\"a12aa7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If \"shopping\" is in first place directly after \"all\", you recognise the primary search intent of the keyword \"winter coats ladies\". The difference to the keyword \"crochet scarf\" is clear:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3933f96 elementor-widget elementor-widget-image\" data-id=\"3933f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"397\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-2-1024x565.jpg\" class=\"attachment-large size-large wp-image-3478\" alt=\"\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-2-1024x565.jpg 1024w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-2-300x166.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-2-768x424.jpg 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-2-1536x848.jpg 1536w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-2-18x10.jpg 18w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-2-600x330.jpg 600w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-2.jpg 1602w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86cc292 elementor-widget elementor-widget-text-editor\" data-id=\"86cc292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>The intent here is not \"Do\", but rather \"Know\". Searchers prefer video content to learn how to crochet a scarf.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad10f7 elementor-widget elementor-widget-heading\" data-id=\"bad10f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Question 2: Do I have a realistic chance of getting clicks?\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71bff2 elementor-widget elementor-widget-text-editor\" data-id=\"a71bff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">You should ask yourself this question if you want to optimise your content for a search query that belongs to the search intent \"Know Simple\". This search intent is also one of the so-called \"no-click searches\" and means that the answer to a question is already found in the search results, so that the person searching does not have to click on a specific website link.<\/p><p><strong>An example: <\/strong>You have an online shop and sell Adidas clothes and shoes, but you don't rank very well for this brand yet, so the clicks still leave a lot to be desired. You think about how you can optimise your page and decide to write a blog post on the topic \"When was Adidas founded\". After the first user intent research, however, it turns out that this topic belongs to the category \"Know Simple\":<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17e935b elementor-widget elementor-widget-image\" data-id=\"17e935b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"372\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-3-768x397.jpg\" class=\"attachment-medium_large size-medium_large wp-image-3479\" alt=\"\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-3-768x397.jpg 768w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-3-300x155.jpg 300w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-3-1024x530.jpg 1024w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-3-1536x795.jpg 1536w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-3-18x9.jpg 18w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/12\/Google-Suche-3.jpg 1707w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cebf8ea elementor-widget elementor-widget-text-editor\" data-id=\"cebf8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This topic is therefore one of the \"no-click searches\" and is very likely to get little or no traffic, even if you achieve a very good ranking. In addition, with this and many similar queries, you have to deal with strong competition, such as Wikipedia and, in this case, Adidas.<\/p><p><strong>Conclusion: <\/strong>Weigh up whether the search term you want to rank for has a realistic chance of getting clicks &amp; research your topic beforehand to see what the intention is!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0542a52 elementor-widget elementor-widget-heading\" data-id=\"0542a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Question 3: What ranking options do I have?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60efcfa elementor-widget elementor-widget-text-editor\" data-id=\"60efcfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">As already noted, you can tell a lot from search results, including SERP features. These are elements such as videos, images, questions and of course pages that appear in the Search Engine Result Pages (SERPs for short).<\/p><p>If you look at these results, you can see which search intent is preferred by the search engine algorithms for the respective keyword. Here are a few examples:<\/p><ul><li><p><strong>Videos: <\/strong>Videos hosted e.g. on YouTube or other websites<\/p><\/li><li><p><strong>Images:<\/strong> Optimising images for Google Image Search. You can find out how in this article: <a href=\"https:\/\/www.seo-suchhund.de\/en\/seo-magazin\/visual-search-lenses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Images SEO of the future: Visual Search &amp; Google Lens<\/a><\/p><\/li><li><p><strong>Local search:<\/strong> Local listings (via Google My Business) that optimise with Local SEO<\/p><\/li><li><p><strong>Headlines:<\/strong> News that shows up in Google News<\/p><\/li><\/ul><p>Unfortunately, these alternatives are not always practical or beneficial. In particular, optimising for Google News can prove expensive and ineffective, as the articles published here only have a short lifespan. The creation of videos can also be associated with considerable costs. Theoretically, however, it is possible to be visible in different areas of the search results at the same time, e.g. in the organic search results, the image search and the video search. Ultimately, each company must decide for itself how far it wants to go in optimising for search and user intention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1522acf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1522acf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f40ce5\" data-id=\"4f40ce5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed3a874 elementor-widget elementor-widget-spacer\" data-id=\"ed3a874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c958687 elementor-widget elementor-widget-text-editor\" data-id=\"c958687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong style=\"font-family: Roboto, sans-serif; font-size: 16px; color: var( --e-global-color-text );\">Image sources:<\/strong><\/p><ul><li>Glenn Carstens-Peters\/unsplash.com<\/li><li>Solen Feyissa\/unsplash.com<\/li><li>123rf.com\/profile_marchmeena<\/li><li>Screenshots Google Suche<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1afae922 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1afae922\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1721229e\" data-id=\"1721229e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49805fb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49805fb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1ca3eb33\" data-id=\"1ca3eb33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a97ab6d elementor-widget elementor-widget-spacer\" data-id=\"a97ab6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3c65be3b\" data-id=\"3c65be3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33088a75 elementor-widget elementor-widget-heading\" data-id=\"33088a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">About the author: Louisa Anger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31136d3f elementor-widget elementor-widget-image\" data-id=\"31136d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1515\" alt=\"Louisa SEO-Texterin\" srcset=\"https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-150x150.png 150w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-230x230.png 230w, https:\/\/www.seo-suchhund.de\/wp-content\/uploads\/2022\/02\/Louisa-SEO-Texterin-freigestellt-365x365.png 365w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-49bb715b\" data-id=\"49bb715b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f09e48c elementor-widget elementor-widget-spacer\" data-id=\"3f09e48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bacc4f elementor-widget elementor-widget-text-editor\" data-id=\"14bacc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Louisa hat sich im Online-Marketing-Bereich auf das Schreiben von suchmaschinenoptimierten Texten und Artikeln spezialisiert. Sie recherchiert und schreibt SEO-optimierte Inhalte, f\u00fcr verschiedene Unternehmen aus unterschiedlichen Branchen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9e0dad elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5e9e0dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-195cec0\" href=\"https:\/\/www.linkedin.com\/in\/louisa-anger-b73030192\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa29ec8 elementor-widget elementor-widget-text-editor\" data-id=\"2fa29ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><script type=\"application\/ld+json\">{\n    \"@context\": \"https:\\\/\\\/schema.org\\\/\",\n    \"@type\": \"Person\",\n    \"name\": \"Louisa Anger\",\n    \"url\": \"https:\\\/\\\/www.seo-suchhund.de\\\/team\\\/\",\n    \"image\": \"https:\\\/\\\/www.seo-suchhund.de\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Louisa-SEO-Texterin-freigestellt.png\",\n    \"sameAs\": \"https:\\\/\\\/www.linkedin.com\\\/in\\\/louisa-anger-b73030192\\\/\",\n    \"jobTitle\": \"Content Creator\",\n    \"worksFor\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Der SEO-Suchhund\"\n    }\n}<\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alles was Du \u00fcber die Absicht Deiner Userinnen &amp; User wissen musst \u00dcberblick in 20sec 0% Beim Search Intent geht es darum, was der Nutzer auf den Suchmaschinenergebnisseiten zu finden erwartet. W\u00e4hrend der User Intent die Erwartung Beschreibt, die eine<\/p>","protected":false},"author":1,"featured_media":3444,"parent":1554,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3432","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Intent vs User Intent: Einfluss auf SEO | SEO-Suchhund<\/title>\n<meta name=\"description\" content=\"Search Intent vs User Intent \u2b50 Verstehe Deine Kunden \u2713 Nutze dies f\u00fcr Dein SEO \u27a4 Jetzt Artikel zu Search Intent vs User Intent lesen!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seo-suchhund.de\/en\/seo-magazin\/search-intent-vs-user-intent\/\" \/>\n<meta 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